From simple to sophisticated, we can take your on-line marketing message to highs beyond your imagination. From strategically placed animated banner ads, forced audio\video pre-roll viewing and on-line radio streaming, to more advanced measures like customer surveys and interactive database building, we can help you achieve the results you are looking for. Here are just a few of our successful digital campaigns.
A local automotive dealership approached us with the assignment to create a digital campaign that will increase dealership awareness and generate qualified leads! We came up with an incentive for consumers to visit our radio station sites for a chance to win an incredible trip. All they had to do, was visit the contest page on our site, click on the link and answer a few short questions about the dealership. They were then automatically entered to win an incredible vacation getaway. This was promoted on radio and thru streaming commercials with short duration messages, banner ads throughout the site, video pre-rolls on the streaming media player and thru weekly e-mail blasts to loyal listeners. At the end of the month long campaign one lucky listener won an incredible vacation getaway and nearly 1,000 qualified leads were generated and delivered to the dealership. The dealership was then able to offer these qualified leads a consolidation prize to entice them back into the dealership. End result… Sales increased!
We partnered with a local college to help them increase enrollment by generating awareness and new students. We came up with the idea to create a section on our site, where people could go to get information on the college, see video footage of the campus, meet local instructors and hear pod castings of current classes. Additionally through the site, people could inquire about financial aid, current enrollment and more. This campaign was driven by radio, streaming, animated banner ads and video pre-rolls on the streaming media player. End result… Increased enrollment and a long term digital deal with the radio station – Mission Accomplished!
A local client was considering moving a significant portion of their traditional marketing dollars into digital media, but first wanted to do a short trial run across the market as a test. Across multiple radio, tv and print partners, everyone was challenged to generate an idea that would not only create mass market awareness quickly, but drive consumers off our site onto their site. Where as most media partners offered basic banner ads driven by commercials, we came with a different approach… the On-Line Station Domination! Over a 4 day period, we offered this client 100% ownership of an animated rovian banner ad on the home page of our site that would automatically activate once the consumer landed on our home-page. As they scrolled the page… the banner ad scrolled with them. We also offered them 100% ownership of our :15 video pre-rolls that ran prior to every on-line radio stream. Additionally they were given a streaming commercial on the hour, every hour around the clock for the promotional period. Consumers could not get away from their message. This Station Domination not only generated over a half million impressions, but generated click thru’s back to their own website up to 300% higher than our competition. End result… a significant portion of their traditional marketing dollars were moved in to digital media, but not just any digital media… CBS digital media.
We have plenty other Digital Success Stories. Now let KSFM 102.5 create digital success stories for you as well.
